Privacy & Cookies Policy
Mela Comfort Website Privacy and Cookies Policy
Effective Date of Current Policy: 31 July 2018
Last Updated Date of Current Policy: 31 July 2018
This is the Privacy and Cookies Policy for www.melacomfort.com (the "Site") The Site is operated by Comfort Trading Group LLC. , with the principal place of business at 230 Park Avenue South, 13th Floor, New York, NY 10003.
The term “Mela Comfort,” “we,” “us” and "our" includes, Mela Comfort (UK) & KH Global Trading Limited with registered address 5 New Street Square, London EC4A 3TW, United Kingdom and registered company number 10049954 and is registered with the Information Commissioner's Office.
Our Privacy and Cookies Policy explains how Mela Comfort may:
- use, and
personal information about you. In this Privacy and Cookies Policy “Personal Information” means information that alone or when in combination with other information may be used to identify or deliver our content to you, such as: name, address, email address, IP address (the unique address which identifies your device on the internet) or phone number. We do not consider Personal Information to include information that has been anonymized in such a way that you can no longer be identified.
Changes to our Privacy and Cookies Policy and practices
Posting of Revised Privacy and Cookies Policy. We will post any adjustments to the Privacy and Cookies Policy on this web page, and the revised version will be effective when it is posted. If you are concerned about how your information is used, bookmark this page and read this Privacy and Cookies Policy periodically. You can see when the latest version of our Privacy and Cookies Policy was posted at the top of the page.
New uses of Personal Information. If our practices change regarding previously collected Personal Information in a way that would affect the original purpose for which we collected your Personal Information, we will provide notice where required by law.
The site collects your information
We collect Personal Information from you such as:
- Email address
- Delivery address
- Billing address
- purchase information
- IP address
- Log in credentials
- Browser information
- Location data
- Survey Information (which is provided voluntarily)
We collect Personal Information when you choose to provide it to us including when you:
- use the Site;
- register with us on the Site;
- order products from us;
- participate in our Referral Programme;
- interact with us on our social media pages; and
- communicate with us.
We also collect Personal Information, by using cookies, pixels, server logs, and other similar technology as you use the Site. Where we use third party cookie providers, such providers may also receive this Personal Information. When you visit the Site, we may automatically collect additional information about you, such as the type of internet browser you use, the website which have come to the Site from which is automatically recognised by our web server This helps us in providing an effective service on the Site and to collect broad demographic information for aggregate use and is used to help deliver our content to you online and also help others to tailor content you might see online. Please see the cookies section below.
How Mela Comfort uses your information
Using the Site. We collect information about how you use the Site and engage with communications we send you. It is in our legitimate business interests to collect information about how you use our site in order for us to ensure our website provides the relevant services to visitors and so we can track how our business is doing. We are always careful to balance our interests with your privacy rights and if you have any further questions on this, please do let us know. We'll also collect any information you post to the Site. For example, when you post a review, the Site will collect the information you provide in such submissions, including any Personal Information. If you choose to submit content to any public area of the Site, such content will be considered “public” and we do not have control over how others may use this information. It's also in our legitimate business interests to collect reviews from our customers (if they wish to provide such information) so that we can understand feedback on our products and services to improve these over time and so that other customers can also see & understand feedback on our product. We always consider our interests alongside your privacy rights and we make sure your privacy rights are respected.
Internal and service-related usage. We use information, including Personal Information, for internal and service-related purposes only and may provide it to third parties to allow us to facilitate the Site. We may use and retain (as set out below) any data we collect to provide and improve our services. We may also use such data pursuant to the cookies section set out below, to help us deliver targeted advertising to consumers, to analyze interactions with and performance of our Site, measure the effectiveness of advertising on behalf of our advertising partners, and to identify the audience most likely to respond to an advertisement. If we work with third parties in order to deliver adverts and /or analyse how customers interact with our Site, some of the data collected through our Site and through these adverts may be shared with those third parties. We may also share this data with our affiliate companies. Similarly, we may also enhance the data we collect from our Site with data collected through the third parties with which we work. We believe that the use of such information is helpful to provide users with better and more personal services on our site and throughout the online experience, and further, we feel it is in our legitimate business interests to collect and process this information. Of course, your privacy rights are important to us and for some of these features, you have a right to opt-out, please see our cookies policy below for further information on this.
Marketing Communications with us. Where we have your consent to do so, including where you elect to sign up for promotional updates by giving your email address to us or where you have selected a box indicating you wish to receive these, we may use email to tell you about our other products and services developed or provided by us and information which we think may be of interest to you. We will not give your email address to another party to promote their products or services by sending marketing emails directly to you without your consent.
Marketing opt-out. If you chose to receive emails from us at the time we collect your information or otherwise offer you a chance to opt-in but later decide you'd like to change your preferences you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails or contact us at any time with such request (please see our contact information below). We will process your request within a reasonable time after receipt. To be clear, where you have purchased a product from us, created an account with us or if you contact us about your purchase, we will communicate with you in relation to this in order or account to address your comments and queries even if you have opted out of marketing emails.
Surveys. From time to time, we may contact you to participate in online surveys. If you do decide to participate, you may be asked to provide certain information which may include Personal Information. Specifically, you may be asked to provide contact information as well as information about your height, weight, gender, date of birth, the number of children you have, whether you sleep alone or with a partner, and other information we may request in connection with our surveys. All information collected from your participation in our surveys is provided by you voluntarily with your consent. We may use such information to improve our products, Site and/or services and in any manner consistent with the policies provided herein, to pursue our legitimate business interests of understanding our customers and their feedback on our products more. We continue to respect your privacy rights where we pursue our legitimate business interests too.
Credit or Debit Card Payments. When you make payments through the Site using a credit or debit card, you will need to provide Personal Information to our third-party service providers, such as your credit card number. Credit and debit card payments made on the Site are made through our payment gateway providers, Shopify Payments, Amazon Payments & Apple Payments. You will be providing credit or debit card information directly to your chosen payment gateway provider. Information which you supply to these providers is not within our control and is subject to their own privacy policies which are available on their relevant websites.
We do not store credit card numbers.
Klarna Credit Payments. We work with Klarna AB (publ) (“Klarna”), a provider of financial services, because they offer our customers convenient payment methods. Klarna's principal place of business is at Sveavägen 46, 111 34 Stockholm, Sweden. Klarna is registered with the Swedish companies register under the registration number 556737-0431 and licensed by and under the supervision of the Swedish Financial Supervisory Authority (www.fi.se), Box 7821, 10397 Stockholm, Sweden, and the Swedish Data Protection Authority (http://www.datainspektionen.se/in-english/), Box 8114, 10420 Stockholm, Sweden.
Returned Payments. Klarna also help process our return payments, including those credit payments if you selected a Klarna financing option. Returns are processed in accordance with our returns and refunds policy.
Cookies, automatic data collection, and related technologies. The Site collects and stores information that is generated automatically as you use it, including your preferences and usage statistics. This will include the information about the device you are using when you access the Site and where you access the Site from. If you browse the Site but don't make a purchase or register for an account with us, a later stage, should you wish to make a purchase, register an account with us or otherwise interact with us where we collect your Personal Information, we may be able to associate the visits you made to Site previously and with details of the products you have viewed or purchased from us before. We think this helps deliver a personal and streamlined interaction with our Site and promotes our legitimate business interests of providing a tailored content to visitors on our Site and otherwise whilst online whilst balancing their privacy rights.
When you visit the Site, we and our third-party service providers who are delivering services on our behalf receive and record information on our (and third party) server logs from your browser and device, including your IP address, from cookies, pixels and similar technology. Cookies are small text files placed in visitors’ device to store information and sometimes track information about you. A number of cookies we use last only for the duration of your web session and expire when you exit the browser, other cookies may remember you when you return to the Site and will last for longer. Cookies and other similar tracking technologies help us understand how you use our site, and help us make sure you navigate across the Site easily and some cookies may also be used to help us understand how effective our marketing initiatives are. You can learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browser. Most browsers allow you to block and delete certain cookies. However, if you do that, some aspects of the Site may not work properly.
|Type of Cookies||Description and further information|
|Essential Cookies||Essential cookies are cookies that enable you to navigate and use all the features provided by our Site and use its features. Without these, you would not be able to navigate between pages.|
|Functionality Cookies||These cookies enable us to remember you have visited us before and preferences and information you have provided to us to give you a customised experience, for example, storing your preference and selections and enabling you to customise elements of the layout or content of the Site to you.|
|Performance and Analytical Cookies||This information is used to make sure the Site can cope with the amount of visitors, to help us correct errors on the Site and to measure use across the Site. They help us understand if you have visited the Site before so we can identify the number of unique visitors we receive to different parts of the site. These cookies also help us understand how long you spend on the Site, where you have come to the Site from, so that we can improve the Site and learn which parts of the Site are most popular with visitors.
We use third parties, for example, Google Analytics, to analyse statistical information from users of the site. We might be able to associate such information with your information once we receive it from a third party.
|Retargeting or advertising Cookies||These cookies collect information about the pages you visit and also other information about other websites you visit, so as to place you in a "market segment". This information is collected by reference to the cookie or other identifier. This may result in you seeing adverts for our products or other products you may be interested in and Site when visiting other websites or apps based on the market segment you are placed in and / or from having visited our Site. Our online advertising partners will also use information from your activity on the Site to support their other clients and intermediaries in their digital advertising activities.
We partner with a number of companies for this retargeting, including Facebook, Google,Amazon, Criteo, Outbrain, Yahoo and Gemini.
For more information about this type of interest based advertising, and about how to turn this feature off please visit http://www.youronlinechoices.com/uk/ or see our cookies table below.
A pixel is a piece of code embedded on the Site that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. By using the Site, you are authorizing us to gather, parse, and retain data related to the provision of the Site.
Cookie Opt-Out. As noted above, you may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences and by visiting www.allaboutcookies.org and www.youronlinechoices.com/uk/. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.
As noted above, you may stop or restrict the placement of some cookies on your computer or remove them from your browser by adjusting your web browser preferences and by visiting www.allaboutcookies.org. If you visit www.youronlinechoices.com/uk/ you should be able to see the cookies which you have opted out from and information about how to opt-out further across a variety oft third parties which we work with. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device privacy settings.
To be clear, whether you are using our opt-out or an online industry opt-out, these cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out.
For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device.
We set out here where you can find further information about the specific companies we partner with to deliver cookies and some information on opting out
|Type of Cookies||Service provider||Purpose||Link to learn more and opt out (where applicable)|
|Essential Cookies||Casper commerce platform||Essential cookies are cookies that enable you to navigate and use all the features provided by our Site and use its features. Without these, you would not be able to navigate between pages.||http://www.youronlinechoices.com/|
|Functionality cookies||Casper commerce platform||These cookies enable us to remember you have visited us before and preferences and information you have provided to us to give you a customised experience, for example, storing your preference and selections and enabling you to customise elements of the layout or content of the Site to you.||http://www.youronlinechoices.com/|
|Performance and analytics cookies||All Response Media||This information is used to make sure the Site can cope with the amount of visitors, to help us correct errors on the Site and to measure use across the Site. They help us understand if you have visited the Site before so we can identify the number of unique visitors we receive to different parts of the site. These cookies also help us understand how long you spend on the Site, where you have come to the Site from, so that we can improve the Site and learn which parts of the Site are most popular with visitors. We use third parties, for example, Google Analytics, to analyse statistical information from users of the site. This is Non- Personal Information although we might be able to associate such information with your information once we receive it from a third party.||http://www.allresponsemedia.com/privacy-policy/|
|Arbor / LiveRamp||https://liveramp.com/privacy/service-privacy-policy/|
|Facebook Advanced Measurement||https://www.facebook.com/policies/cookies/|
|Piwik Analytics (Matomo)||https://matomo.org/privacy-policy/|
|Retargeting or advertising Cookies||Adswizz||These cookies collect information about the pages you visit and also other information about other websites you visit, so as to place you in a "market segment". This information is collected by reference to the cookie or other identifier. This may result in you seeing adverts for our products or other products you may be interested in and Site when visiting other websites or apps. We partner with a number of companies for this retargeting, including Facebook and Amazon. We also use Google Analytics to provide these cookies. For more information about this type of interest based advertising, and about how to turn this feature off please visit www.youronlinechoices.com/uk/.||https://www.adswizz.com/our-privacy-policy/|
|Double Click / Accordant||https://adssettings.google.com/authenticated|
|Google (Dynamic Remarketing)||https://adssettings.google.com/|
|Rapleaf (Tower Data)||https://www.towerdata.com/company/privacy_policy|
Creating custom audiences.
We also work with Google and Facebook to create a custom audience which, similar to interest-based cookies, deliver our adverts to you when you interact with the Facebook and Google networks. We work with these companies to deliver our content to existing and potential customers. We do this by sharing a masked unique ID, which is a cryptographic hash of your email so that your data is pseudonymised which means you cannot be identified from it unless additional information is added to this data (we do not share such additional data) with such companies. This ID or code is matched against your equivalent unique code similarly generated by our ad partners, Google and Facebook, to tailor advertising to you. If you have opted out of receiving our marketing communications, our advertising using these custom audience channels will no longer be displayed on Google and Facebook networks. You may however still receive interest-based cookies advertising our products, which is based on market segments (and which you can update by visiting www.youronlinechoices.com/uk).
- Facebook Custom Audience. To understand more about Facebook Custom Audience, please see here and/or visit your Facebook ad and privacy settings.
- Google Customer Match. You can learn about Google's privacy practices here and understand specifically how Google Ads work here
We will receive aggregated information back from Facebook such as percentages in relation to the city, or platforms, or how many people then visited our site and/or made a purchase. You can opt-out of these custom audience channels at any time.
Mela Comfort may disclose your information
We may share your information:
- with our affiliates;
- with our third-party service providers;
- to comply with legal obligations;
- to protect and defend our rights and property; and
- with your permission.
We do not rent, sell, or share Personal Information about you with other companies for their direct email marketing purposes unless we have your permission.
We use vendors and service providers. We may share any information we receive with vendors and service providers retained in connection with the provision of the Site and in order to provide our Products to you. For example, website hosting services, server providers, email service providers, cookies providers, payment processors, customer relationship management companies and other service providers from time to time.
Displaying to other users. The content you post to the Site may be displayed on the Site. Other users of the Site may be able to see some information about you, such as your name if you submit a review. We are not responsible for the privacy practices of the other users who will view and use the posted information.
Advertisers and advertising networks. We work with third-party companies to deliver and serve relevant adverts to you and others on our site and on your online experience. Sometimes these third parties will collect this information directly. We may also use aggregate information to help advertisers reach the kind of audience to which our products are relevant to. We may make use of the personal data we have collected from you to create target audiences to deliver content to you as described above.
Analytics and search engine providers that assist us in the improvement and optimisation of our site and subject to the cookie section of this policy (this will not identify you as an individual).
Business partners who provide services to you and with whom we have entered into agreements in relation to the processing of your personal data.
As required by law and similar disclosures. We may access, preserve, and disclose your Personal Information, other account information, and content if we believe doing so is required or appropriate to: comply with law enforcement requests and legal processes, such as a court order or subpoena; respond to your requests, or protect yours’, ours’ or others’ rights, property, or safety.
Merger, sale, or other asset transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. The use of your Personal Information following any of the foregoing events should be governed by the provisions of this Privacy and Cookies Policy in effect at the time such Personal Information was collected.
We may also disclose your Personal Information in other circumstances but only with your permission.
The third parties we work with are located in:
Third party sites and social media platforms
The Site may contain links to other websites and other websites may reference or link to our Site. These other domains and websites are not controlled by us. We encourage our users to read the privacy policies of each and every website and application that they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk and subject to their own privacy policies.
We may also run competitions from our pages or accounts with social media platforms. We will supply you with terms and conditions relevant to the sweepstake at the time.
If you otherwise interact with our social media accounts or pages, we will collect information from your own profiles, based on your privacy settings with such social media platform. Please review your privacy settings with these social media platforms to understand what would be shared and update if you would like to.
Mela Comfort Referral Program
We may from time to time run referral programmes or similar schemes. If you provide your information to us, and that of people known to you, their information will be processed in accordance with this policy and the Mela Comfort Referral Program policy.
Security of your information
We take steps to provide that your information is treated securely and in accordance with this Privacy and Cookies Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. Whilst we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we will take steps to prevent it.
The information you submit via the Site is made at your own risk. It is advisable to close your browser down when you have finished using it. We may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site or sending an e-mail to you.
We do not knowingly collect, maintain, or use Personal Information from children under 13 years of age, and no part of the Site is directed to children under the age of 13. If you learn that your child has provided us with Personal Information without your consent, you may alert us at firstname.lastname@example.org. If we learn that we have collected any Personal Information from children under 13, we will promptly take steps to delete such information and terminate the child’s account.
International data transferBy using the Site, you will transfer data to the United States & the United Kingdom
As mentioned above, this Site is administered by Comfort Trading Group LLC. Your information will also be processed by KH Global Trading Limited and may also be processed by our other affiliates.
KH Global Trading Limited participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. KH Global Trading Limited is committed to subjecting all personal data received from European Union (EU) member countries and Switzerland, respectively, in reliance on the Privacy Shield Frameworks, to the Framework’s applicable Principles. To learn more about the Privacy Shield Frameworks, and to view our certification, visit the U.S. Department of Commerce’s Privacy Shield List.
Under the Privacy Shield Framework, KH Global Trading Limited. is responsible for the processing of personal data it receives and subsequently transfers to a third party acting as an agent on its behalf, including third parties which help deliver services to us as described above. KH Global Trading Limited. complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.
With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, KH Global Trading Limited. is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, KH Global Trading Limited. may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
We may also transfer the information you submit to the Site to third parties mentioned in the circumstances above (see Casper may disclose your information above) which may also be situated outside the European Economic Area (EEA) (also as set out above). The countries concerned may not have similar data protection laws to the EEA. Where we transfer your information, we will take steps to require that your privacy right continue to be protected. For further information on these transfers, please contact us.
How Mela Comfort keeps your information
We retain personal data for as long as you have an account with us in order to meet our contractual obligations to you and for six years after that to identify any issues and resolve any legal proceedings.
We may also retain aggregate information beyond this time for research purposes and to help us develop and improve our services. You cannot be identified from aggregate information retained or used for these purposes.
We may also retain personal data or information relating to your order for where permitted or required by applicable law.
You have the right under certain circumstances:
- to be provided with a copy of your personal data held by us;
- to request the rectification or erasure of your personal data held by us;
- to request that we restrict the processing of your personal data (while we verify or investigate your concerns with this information, for example);
- to object to the further processing of your personal data, including the right to object to marketing;
- to request that your provided personal data be moved to a third party.
Your right to withdraw consent:
- Where the processing of your personal information by us is based on consent, you have the right to withdraw that consent without detriment at any time by contacting us. You can also change your marketing preferences at any time as described above.
If your request or concern is not satisfactorily resolved by us, you may approach your local data protection authority, (see http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.html). The Information Commissioner is the supervisory authority in the UK and can provide further information about your rights and our obligations in relation to your personal data, as well as deal with any complaints that you have about our processing of your personal data.
Changes to this policy
Please see information of our (data controller) entities which are responsible for our data processing:
Casper Sleep Inc. a controller which administers and hosts this site and from which global and strategic decisions are made as the parent company of the Casper business
230 Park Avenue South, 13th Floor, New York, NY 10003
Casper Sleep (UK) Limited also a controller from which you buy products
5 New Street Square, London EC4A 3TW, United Kingdom
Casper Sleep GmbH also a controller in its capacity as our European HQ, and where our European employees are based in Dircksenstraße 47, 10178 Berlin, Germany